‘When auto-tweets go bad’: Oreo deletes tweet containing N-word, F-word

@DCRadioDan Oh…oh no. @Oreo twitterer, call your office

— Robyn Swirling (@RSwirling) January 27, 2014

Something tells us the Oreo social media office is about to get a memo about manual reviews of all tweets before sending, as evidenced by this tweet Oreo quickly deleted:

Should not have replied to this RT @Oreo @FUCKlNGNlGGER Sweet! Click here for a chance to get a free pack of one of our new limited ed…

— Mark Philip Wu (@Muwu) January 27, 2014

Holy shit. File this one under when auto tweets go bad RT @Oreo: @FUCKlNGNlGGER Sweet! Click here for a chance to get a free pack of…..

— Dan (@DCRadioDan) January 27, 2014

@Oreo hey dumb ass watch who you rt

— Jesse Bryan (@jessebryan) January 27, 2014

Let this be a lesson to you, corporate social media directors:

This is why you don't use auto tweets. RT @Oreo "@FUCKlNGNlGGER Sweet! Click here for a chance to get a free pack of one of our new…"

— Steve Caponetto (@SteveCaponetto) January 27, 2014